Company visit at Business Sweden
On Tuesday 10th of March CITO representatives Linn Hantoft and Tommy Engqvist visited Business Sweden’s office in Seoul in South Korea. They encountered Axel Brangenfeldt and Sookyoung Lim who both work as consultants at the South Korean office. Business Sweden is a merger between Exportrådet and Invest Sweden in 2013 and assist Swedish companies to grow internationally as well as attracting strategic investments to Sweden. The Swedish Government and Swedish businesses jointly own them. Because of the merger and the joint ownership they do have a great knowledge about South Korea and also a large contact network. Business Sweden has about 50 offices worldwide and in East Asia they have offices in for example Taiwan, Tokyo, Shanghai, Beijing and Hong Kong. In many offices there are a lot of Swedish employees but in Asia overall there is not that many since there is a big language barrier and cultural differences in all of these countries. In the Seoul office there are three Swedish employees out of about 10 people.
